As a company who sells custom printed t-shirts, we have a lot of pins on Pinterest. Pinterest is a huge driver of traffic to our website, so we need to do everything we can to make sure those pins are the best they can be. With over 200 million active users, Pinterest is a massive network, so our pins need to be well optimised for SEO. The best pins are pins that are regularly pinned, have high click through rates, are regularly repinned and have high engagement rates. This blog post is going to take a look at 5 ways to optimise Pinterest pins for SEO.
1. What is SEO, and why does it matter?
SEO, or search engine optimization, is the practice of improving the ranking of a website or web page in search engine results pages (SERPs). Why is this important? Because higher website rankings mean more people will see your site, and hopefully convert into customers. There are many factors that go into SEO, but one of the most important is the presence of keywords. When you create a Pinterest pin, make sure to include keywords in the headline, description, and board name to help your pins rank higher.
2. How to optimise Pinterest pins for SEO
If you’re not already using Pinterest for your business, you’re missing out. Pinterest is a visual search engine, which means that people use it to find ideas and products. This makes Pinterest an ideal platform for promoting your business. To make the most of Pinterest, you need to optimise your pins for SEO. Here are five tips for doing just that:
3. That said, what NOT to do with Pinterest SEO
In order to make the most of your Pinterest pins, there are a few things you should avoid. First and foremost, don’t stuff your pin titles with keywords. This will only annoy users and could get your pins marked as spam. Avoid using too many hashtags, as they won’t be read by Pinterest’s search engine. Also, make sure you’re using high-quality images (resolution of at least 1200x1200px) to avoid being flagged as low-resolution. Lastly, stay away from using affiliate links in your pins—Pinterest is cracking down on this behavior and could penalize your account.
4. What about less image-centric platforms, like Twitter and LinkedIn?
Some marketers believe that using smaller images is better for Twitter and LinkedIn, as these platforms are text-based and people are more likely to click on a link if it has a text-based description. Others recommend using larger images for better visibility. Ultimately, it’s up to you to test what works best for your audience. Try different pin sizes and see which ones get the most traction. You can also use tools like Pablo and Canva to create different-sized pins. And don’t forget to use keyword-rich descriptions and titles! These are essential for helping people find your pins in Pinterest’s search engine.
5. How to put Pinterest SEO into practice
The great thing about Pinterest SEO is that it’s relatively easy to put into practice. Here are a few tips to help you get started: – Use keyword-rich titles and descriptions – Make sure your pins are properly formatted – Add keywords to your board titles – Use rich pins – Repin strategically
Pinterest has over 100 million active users and is growing every day. The visual nature of Pinterest makes it a great platform for marketers to reach their target audience, but pinning without ensuring your images are optimised can hurt you more than help you. Explore 5 easy ways to optimize your Pinterest pins for SEO and get the most out of this engaging image-based social media platform!