As you know, there are some links that are worth getting, but some are definitely not. If you have the latter type on your website, you may have come across some type of penalty, be it on Google or another search engine. Today, we’re here to give you some useful tips on toxic backlinks that you might have on your site. Take a look at our quick checklist, and learn how to avoid them.
1. Link Recycling
Recycling links is when you take a link from an already-published piece of content and use it in a new piece of content. This often happens when someone wants to include a link as a reference but doesn’t want to take the time to find a new source. The problem with recycling links is that you don’t always know where they’re coming from. They could be from a bad neighborhood (a website with a low Domain Authority, for example) or they could be from a website that’s been penalized by Google. Either way, recycled links can hurt your SEO efforts and your website’s reputation.
2. Excessive Linking
It’s not just the number of links that can make them toxic, but the way they are linking to your site. One common way that bad links can hurt your SEO is through excessive linking. When links are coming at your site from all different directions, it can appear as if you are trying to spam Google with links to your site. Not only is this against Google’s Terms of Service, but it can also get your site penalized or even banned from search engines. Excessive linking can also be a sign of link scheme, which is another violation of Google’s guidelines.
3. Black-Holed Links
One of the most dangerous types of links is a black-holed link. This is a link that redirects users to a page or site that’s been blacklisted by Google. Once your site has been linked to a blacklisted site, your SEO ranking will plummet, and your site can even be removed from Google’s search engine results pages altogether. How do you know if you have a black-holed link? If you’re seeing a drastic drop in traffic or your site has been completely removed from search results, then you likely have a black-holed link. The best way to remove these links is to disavow them. disavow
4. Sponsored Links
Sponsored links are a type of toxic backlink that can negatively impact your website’s ranking. They’re often easy to spot because they’re marked with a small “sponsored” label next to the link. If you’re seeing a lot of sponsored links pointing to your site, it could be a sign that you’ve been targeted by a link building scheme. This can severely damage your website’s reputation and make it difficult to rank in search engines. The best way to deal with sponsored links is to disavow them. This will tell Google that you don’t want these links counted as part of your site’s link profile.
5. Co-Occurrence Network
Co-occurrence networks are clusters of domains that are linked to one another because they share the same backlinks. When these clusters are toxic, they can cause serious harm to your website’s ranking. How do you spot a co-occurrence network? One way is by using Majestic’s Topical Trust Flow. This tool measures the trustworthiness of a website based on its backlinks. You can then use this information to determine which domains are linked to your site and whether or not they’re toxic. If you find any toxic domains, you can take steps to remove them.
You need to take immediate action and get rid of these harmful backlinks before they have a chance to cause more harm. There are so many different types of toxic backlinks, but there is always a solution.